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How to Design a Logo
How to Design a Logo

How to Design a Logo

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Logo design is a systematic and integrated work. Logo designers are obliged to learn about market positioning, to communicate effectively with client, and conceive an idea thoroughly before a quick and precise execution is possible. Focusing on design thinking, the book showcases an array of distinguished logos, which fall into four categories: typography, plants, animals, and geometry. As a practical guide, it also introduces the step by step design process of each logo.
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